is an American Modern Gin with a mission to unite design with the spirits industry.
For the launch campaign and outdoor posters, we used words that included ‘GIN’ —
imaGINe, beGIN, oriGIN — to elicit new associations to modernity, inspiration and social gatherings. We ambitiously removed the label from the bottle and used the bare product to manipulate typography which was physically set behind the bottle. All type distortions were captured in camera raising the authentic profile of the brand.