GEL-LYTE 30
Brand Campaign
Gel 30 signoff
Asics, the Japanese performance-wear brand celebrated their 30 year anniversary of the Tiger GelLyte sneaker. To commemorate this momentous anniversary, we teamed up with 180la to create a retro-future series of artworks. The project included several keyart elements and loopable animations for their social channels. A mix of CG, photography, and procedural 2d effects was used to create the imagery.
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