We created a series of brand films for Adidas Originals to promote the opening of the new Manhattan flagship.

Directed by Ahmed Klink, the film features NYC-native rappers Joey Bada$$, CJ Fly, Kirk Knight and Nyck Caution. The narrative explored how the past empowers the future in a city that constantly moves. Teaser films were posted on social platforms, while the full-length film premiered at the store opening, complete with a private panel discussion with Joey Bada$$ and the Pro Era crew (moderated by Ahmed Klink) and a live performance. WWD, Hypebeast and SLAM Magazine covered the event.
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