Branding, Campaign, Digital, Social & Award design
Young Guns recognizes the vanguard of creative professionals 30 years of age and under. Founded in 1996, the portfolio-based competition has grown to become one of the most coveted awards for young creatives around the globe.
The One Club For Creativity asked our team to create and develop the new visual language for the 16th season of the Young Guns award. In line with the long tradition of Young Guns winners, we decided to craft our campaign around the word ELEVATE thus encouraging every entrants to push their work to the next level.
To do so, we created a cloud-like pattern of saturated colors interacting beautifully with bold, confident typography in both static and dynamic ways, each shapes representing a discipline. The award? Floating. Yes, a levitating cube inches above the air, capturing the feeling of what it’s like to win. Because this isn’t just winning. It's Young Guns winning.