Typographic Experiments
poster campaign
Sunday Afternoon artists collaborate to engineer and execute a poster campaign for liquor client Des-Gin. We ambitiously removed the label from the bottle and used the bare product to manipulate typography which was physically set behind the bottle. Each word we used in the campaign included the word ‘GIN’ to elicit new associations to modernity, inspiration and social gatherings. All type distortions were captured in camera raising the authentic profile of the brand.
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