Gel-Lyte 30
CGI & photography
Gel 30 signoff
Sunday Afternoon teamed up with 180la to create this retro-future series of artworks for Asics 30th year anniversary of the Tiger GelLyte sneaker. The project included several keyart elements, and loopable animations for their social channels. A mix of CG, photography, and procedural 2d effects was used to create the imagery.
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