115 Spring St. Store Launch
Sunday Afternoon directs a series of brand films for Adidas Originals promoting the opening of the new flagship store situated in the heart of Manhattan at 115 Spring St. Featuring NYC-native rappers Joey Bada$$, CJ Fly, Kirk Knight and Nyck Caution, the films explore how the past empowers the future in a city that constantly moves like New York. The 15 and 30 sec. films were used to tease the store opening a week prior the event, while the 90 sec. film premiered the night of the store opening with a private panel discussion with Joey Bada$$ and the Pro Era crew (moderated by Ahmed Klink) and a glorious performance by the rappers. The film gathered lots of press with features in WWD, Hypebeast and SLAM Magazine.
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